The game has changed. Agile start-ups, and truly innovative insurers have proved that the customer is responding to products and services that match their lifestyle choices and inspire engagement. Should your organisation have the courage to make innovation a reality there is a huge opportunity to both secure your customers’ future loyalty and attract new ones too.
However, one real challenge lies in convincing new and existing customer of the true value of these offerings through effective marketing and communications campaigns.
To enable insurers to effectively communicate the value of their products and services, Insurance Nexus are holding a webinar that uncovers the key strategies in how to “Make Your Customers Invest in Your Insurance Products & Services by Marketing True Value”. On the 1st February 2019 (16:00 GMT) hear from by Janthana Kaenprakhamroy (CEO, Tapoly), Dylan Bourguignon (CEO, so-sure) and Greg Donaldson (Senior Analyst, Aite Group).
Register for this exclusive webinar here for insights into how best to communicate with your target market in 2019, including:
- Hear what leading insurers are working on right now to win customers over and make them invest in new products and services
- Discover the key challenges of breaking through the wall of silence and engaging with your customers so that they remain loyal to your organisation
- Deploy exciting and effective marketing and advertising campaigns that really speak to your customer